6 Ways to Reach LGBT Consumers

As LGBT buying power in the United States reaches the $1 Trillion mark, many companies are busy trying to determine the best ways to get their hands on a slice of this very lucrative pie. Throughout my career, I’ve seen companies do a great job reaching LGBT consumers. Think about companies like Hilton, Nissan, American Airlines and Target. I’ve also seen some companies try to implement an LGBT strategy only to fail for one of a number of reasons. Every company is different and every company’s level of commitment is going to be different, but here are a few key things you need to consider before you develop an LGBT campaign. Know Your Audience – I think this one is obvious, but sometimes the

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