Why Musicians Are Targeting LGBT Consumers

It is a known fact that people who identify as lesbian, gay, bisexual or transgender (LGBT) love music and consume more music on a regular basis than almost any other group. And it’s not only LGBT icons like Cher, Cyndi Lauper and Madonna. LGBT people are listening to and attending concerts and festivals across multiple genres. As a result, more artists are trying to target this market than ever before. Recently, over 41,000 respondents participated in CMI’s 11th Annual LGBT Community Survey. Here are some key findings related to the music industry that I would like to share: Entertainment Nearly 40% of LGBT Americans said they purchased a ticket to a concert or music festival. 47% said they

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