April 14, 2020

For the past decade, if not longer, corporations around the world have been boosting their efforts to try to woo lesbian, gay, bisexual, transgender and queer (LGBTQ) consumers. In 2020, the buying power of this niche group will reach over $1 Trillion. Yes, that’s tril...

November 1, 2019

As LGBT buying power in the United States reaches the $1 Trillion mark, many companies are busy trying to determine the best ways to get their hands on a slice of this very lucrative pie. Throughout my career, I’ve seen companies do a great job reaching LGBT consumers....

February 1, 2019

It is a known fact that people who identify as lesbian, gay, bisexual or transgender (LGBT) love music and consume more music on a regular basis than almost any other group. And it’s not only LGBT icons like Cher, Cyndi Lauper and Madonna. LGBT people are listening to...

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